Our ultimate goal is contribute to a world with happiness and welfare for everybody – in a sustainable way and with respect for nature – by reducing poverty and by peace building in developing countries.
In order to give direction to the realization of our goal, we chose tourism industry development in countries of Solomon’s hidden treasures as beacon. According to the G20, the tourism industry is the second largest sector in the world, following that of energy, with a socio-economic value and potential to create new jobs. In countries like Ethiopia and Rwanda tourism is even at the top sector of the list. Tourism is a driver for other sectors and professionalizing the sector leads to sustainable development, local employment for many people and economic growth. As a result the local people become economically independent, eventually leading to poverty reduction. Tourism also gives a country a positive image because tourists are enabled to enjoy local culture and nature and can establish contacts with the local population.