Our History

The history of GreenDreamFoundation brings us back to 2005 when Léon van Rijckevorsel and Leontine van Hooft registered Foundation GreenDreamCompany as a non-profit organization. This foundation centered around Community Building with a focus on Ethiopia. Examples of Community Building initiatives are the empowerment of the management of an education institute for adults towards the construction of a private college, the arrangement of scholarships for women and the financing of a Kindergarten. The foundation also coached young entrepreneurs and co-financed the water supply in refugee camp Hartisheik in a period of drought. These were all individual non-interrelated initiatives bringing about a positive change but no long term sustainability and self-sufficiency.

In 2006 the founders had a meeting with the Ambassador of Ethiopia in Brussels, who suggested them to have a business approach and create employment for the local population if wanting to be of more meaning and have a long term impact. This company would preferably be in upcoming markets and in an area of Léon’s and Leontine’s expertise, where they could positively influence the image of the country. This meeting led Léon and Leontine to start up a company and choose tourism destination development as area to bring about a positive change in upcoming markets.

At the beginning of 2007, they changed the name of Foundation GreenDreamCompany into GreenDreamFoundation and they registered GreenDreamCompany as an independently operating private limited company. As a result, the GreenDreamCompany is the foundation’s first lab that developed into an independent organization.

GreenDreamFoundation was formally designated by the Dutch Tax Administration as ANBI(Public Benefit Organization) on January 1, 2008.

To date, GreenDreamFoundation is a non-profit organization that functions as an incubator of innovative ideas to create happiness and welfare for people in upcoming markets with the tourism sector as inroad.


“If your dreams do not scare you, they are not big enough”

Ellen Johnson Sirleaf, President of Liberia